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| 基于MEC的大学生户外休闲登山体验价值研究 |
| Study on the Experiential Value of Outdoor Leisure Mountaineering of University Students Based on MEC Theory |
| Received:July 03, 2017 |
| DOI： |
| 中文关键词:休闲登山 大学生 体验价值 方法-目的链 属性-结果-价值 |
| 英文关键词:leisure mountaineering college student experiential value means-end chain property-result-value |
| 基金项目:国家社科基金项目（14BTY013）；江苏省教育厅高校哲学社科研究基金项目（2013SJB890001） |
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| 中文摘要: |
| 基于方法-目的链理论（MEC）探索大学生户外休闲登山的体验价值，并建立其在“属性-结果-价值”上的关系链结。采用阶梯访谈法对58名大学生户外登山者进行访谈，并运用定性研究和定量研究相结合的方法绘制阶层价值图。结果发现：（1）大学生休闲登山者体验价值的来源较为多元，不仅追求积极生活、自我实现和强健身心3项个人价值，还重视团队协作和环境伦理两项社会价值；（2）大学生休闲登山者在追求最终价值时，体验到的结果除了运动健身和增进友情之外，还包括正面情绪、感悟自然、压力调适和挑战锤炼等心理性结果；（3）大学生休闲登山者重视壮丽风景、体能活动、步道特性、人际交往等属性，并成为其获得生理、心理、社交等多元结果的来源。 |
| 英文摘要: |
| Based on means-end chain theory, the article tries to explore the experience value of outdoor leisure mountaineering of university students and establishes the relational link on "property-result-value". Step interviews were adopted for 58 college students, and qualitative and quantitative methods were used to draw the hierarchy value map. The result shows that: 1) the source of the experience value of the leisure mountaineering college students is diverse. They not only pursue the personal value of positive life, self realization and fitness but also pay attention to two social values of teamwork and environmental ethics; 2) in addition to fitness and promoting friendship, college students of leisure mountaineering also experience positive emotion, natural perception, stress adjustment and challenge to temper in pursuit of final value; 3) students of leisure mountaineering pay attention to attributes of magnificent scenery, physical activity, trail characteristics and interpersonal communication, which become the source of multivariate results of physiology, psychology and social contact. |
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